Masaru Torito receives the Martin Luther King Jr. Business Award
on behalf of Kokoro Restaurants
Kokoro Restaurants, a longtime Denver-area favorite, has been honored with the Martin Luther King Jr. Business Award, recognizing businesses that exemplify Dr. King’s legacy of equity, service, and community impact. District manager Masaru Torito accepted the honor on behalf of Kokoro.
According to their nominator Asian Chamber of Commerce Colorado President Fran Campbell, “Kokoro Restaurant and Masaru Torito embody the ideal recipient of this award.”
Presented to organizations whose work extends beyond traditional business practices, the award celebrates leadership that promotes equal opportunity, goodwill, and meaningful community engagement. For Kokoro, this recognition reflects 40 years of people-first values rooted in heritage, compassion, and service.
“The recognition is honestly not the easiest to receive,” Masaru shared. “Often the work we do feels like just a drop in the bucket when so much need exists. But it feels good to be acknowledged for the efforts we are making.”
Founded in 1986 by Masaru’s parents, Kokoro is a multi-generational family business built on care as much as cuisine. Masaru, who grew up alongside the restaurant, took over operations with a commitment to preserving both its quality and its values. The restaurant’s name — kokoro, meaning “heart” or “spirit” in Japanese — serves as a guiding principle.
“My parents are both immigrants: my mother is from Panama and my father is from Japan,” Masaru said. “And our staff has always expressed that diversity. Seeing the giving and caring nature of my parents and our Kokoro family helped instill our values. Kokoro means ‘heart/spirit,’ and that value must align with every decision we make.”
That philosophy is reflected in Kokoro’s exceptional employee retention, with some staff members having worked there since opening day and even second-generation employees now on the team. Masaru prioritizes fair wages, stable hours, and dignity in an industry often marked by instability.
Campbell shares that Kokoro’s community impact extends far beyond its restaurants. In May 2023, when hundreds of newly arrived migrants gathered unexpectedly at the Auraria Campus, Masaru personally delivered carloads of Kokoro meals to those in need. The restaurant also regularly supports food banks, schools, cultural institutions, and Asian American organizations across Colorado.
“Community is why we are still here,” Masaru said. “Having been open for 40 years, we’ve seen and been through so much together — from Reagan’s atonement speech in 1988, to 9/11, COVID, and many social issues. Our community has remained loyal and connected with us. Community is why we are in business.”
As Kokoro celebrates its 40th anniversary this year, the MLK Business Award stands as a powerful acknowledgment of a business that measures success by impact, not profit.
“I would like to give a big Domo Arigato to our staff and our customers,” Masaru added. “Come see us and share your stories and memories from visiting over the years. We love hearing them.”
From left: Alyssa Nilemo, Peggy Moore, Joe Sinisi, Masaru Torito, Fran Campbell, and Lulu Lantzy.
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