Introducing: Laya Hurd

Twelve-year-old Layla Hurd is turning heads with her creative business, Sugar Studios, an Etsy-based shop offering handmade resin art and accessories. What started as a fun hobby has blossomed into a thriving venture—and she’s just getting started.

Layla launched her business by crafting letter keychains, then quickly expanded into colorful wall art pieces. “I was eager to grow my product line,” she said. “When I looked at other items on Etsy, I saw impressive wall art that sold for high prices. I realized I could offer something similar with my own unique touch—at more affordable prices.”

Discovering Resin

Layla first learned about resin two years ago. Encouraged by a friend, she explored the YouthBiz Marketplace, hosted by Young Americans Bank, which connects young entrepreneurs with the tools to sell their products. She immersed herself in research, learning techniques from online tutorials to perfect her resin craft.

YouthBiz aims to advance the social and economic prosperity of young people through entrepreneurship. The program guides youth through the entire business process—from developing an idea to marketing and selling real products. Through YouthBiz, Layla was paired with a mentor, Mary Anschutz, who encouraged her to take risks and expand her reach.

That encouragement led Layla to launch her shop on Etsy, a global marketplace specializing in handmade, vintage, and unique items.

What is Resin?

Resin art involves a meticulous process of pouring and curing. “The resin hardens in 24 hours,” Layla explained. “During that time, I add mix-ins like clay beads, glitter, alcohol ink, dried flowers, gold foil, amazonite stones—even M&M’s! Once it’s fully cured, I remove it from the silicone mold and add keychains, magnets, or glue the pieces together to create wall art.”

Layla began with support from her parents, but quickly learned to handle every step herself. Her brand, Sugar Studios, reflects her love for sweet, colorful creations.

“My favorite part of working with resin is that I get to be creative, try out new ideas, and still make a profit,” she said. One of her favorite pieces? A two-tone popsicle wall art, known for its vibrant colors and playful design.

Overcoming Challenges

Running a business while balancing school, sports, and hobbies has taught Layla valuable life skills. “Creating my Etsy storefront was a learning curve,” she said. “Managing my time became easier once I figured out how to speed up the resin process and simplify some of my designs.”

She now experiments with single-color popsicles to reduce production time and labor costs. “These challenges have helped me grow. I’ve learned that mistakes are part of the process—and they help me get better.”

When she’s not working on her shop, Layla plays volleyball, runs 5Ks and 10Ks, and plays violin.

Building a Brand

Layla’s decision to sell on Etsy was a game-changer. “I was ready to make my business more official,” she said. “Running an online shop isn’t a chore—it’s something I’m really proud of. It feels great to know that I can manage school, sports, hobbies, and still be a business owner.”

To date, Sugar Studios has reached over 100 sales. Layla continues to sell through online orders and in-person marketplaces.

QUOTE: Running an online shop isn’t a chore—it’s something I’m really proud of. It feels great to know that I can manage school, sports, hobbies, and still be a business owner.

Proud Parents

Her parents, Sheena and Tony Hurd, couldn’t be prouder. “My mom and dad think it’s neat that I’ve found an interest in business at such a young age,” Layla said. “They admire my commitment and responsibility, and they’re impressed by the success I’ve had on Etsy.”

Her dad, Tony, shared his admiration: “Watching Layla build her business has been nothing short of amazing. Her dedication is incredible—she puts so much care into every product, from design to packaging. She manages customer service, tracks expenses, and comes up with new ideas, all while balancing school, sports, and music. We’re excited to see how far she’ll go.”

Looking Ahead

By the end of 2025, Layla hopes to reach two major milestones:

Separate business and personal finances, including applying for her own business credit card.

Create and list two new framed resin art pieces on Etsy to expand her product line.

Gaining financial independence is a top priority. “Although I already track and pay for my expenses, I want to be more independent by not relying on my parents to place my supply orders,” she said.

Why Kidpreneurs Matter

At her young age, Layla Hurd embodies the spirit of a true entrepreneur—turning her creativity into a meaningful and profitable venture. Her journey proves that age is no barrier to innovation.

When you support Layla’s Etsy shop, you’re not just buying art—you’re investing in the future of a young artist. Each piece is made with care, creativity, and passion, making it a special gift or addition to your home.

Celebrate Layla’s journey. Discover her beautiful resin creations on Etsy and support her dream at: www.etsy.com/shop/SugarStudiosResin. (Don’t forget to tell her Asian Avenue Magazine sent you!)