KPop Demon Hunters has raised up all of Asian America
Gil Asakawa • December 1, 2025

If you watched the Macy’s Thanksgiving Day Parade you saw the usual marching bands and floats. But there were two new additions: KPop Demon Hunters’ Derpy the Tiger and Sussie the bird.


During the parade, NBC featured Huntrix—the fictional trio from KPop Demon Hunters, voiced by Ejae, Audrey Nuna, and Rei Ami—performing their hit “Golden” for a record-breaking 34.3 million viewers. They will also perform at New Year’s Rockin’ Eve with Ryan Seacrest 2026.

A costumed person poses with three young children. Indoor setting, pink wall, black speaker, and light blue.

The buzz has been huge ever since KPop Demon Hunters dropped on June 20. Since then, the animated movie, with characters voiced by Arden Cho as Rumi (sung by Ejae), May Hong as Mira (sung by Audrey Nuna) and Ji-yong Yoo as Zoey (sung by Rei Ami), has broken and set some amazing records. The film is the all-time most watched movie on Netflix – both in numbers of streams and number of minutes viewed.


KPop Demon Hunters drew 542 million viewing hours and 325 million views in its first 91 days—far surpassing Netflix’s second-most-streamed film, Red Notice, which had 231 million views and 454 million hours. Remarkably, KPDH still ranks #6 among Netflix’s Top 10 movies.


The movie’s impact is easy to see in many YouTube videos from around the world that feature reviews, groups dancing tributes to the cover version by artists and groups from classical to Kpop and even metal.

Two-tiered cake with animated character toppers and

KPDH is a global phenomenon, and its music too. Within two weeks after its release, the single “Golden,” which was co-written by Ejae, the lead singer for the track with its incredible high notes, made its appearance on the Billboard Top 100 charts, at #81. By mid-July, it broke into the coveted Top 10 and a month later, “Golden” climbed to #1. And stayed in that position for eight weeks. It’s still at #2 today – behind Taylor Swift.


That’s just the one standout track. For months, KPDH set a record by having four songs from its soundtrack in the Billboard Top 10. That’s never happened before.


Unfortunately, Sony Pictures and Netflix didn’t anticipate the film’s massive success, so no major merchandise deals were made before Halloween. It was difficult to find costumes or they were handmade. 

Children in a large room, some dancing. Others watch, with adults in the background.

KPDH-branded toys and gifts will also be limited for the holidays. But there’s always next year: the movie isn’t fading anytime soon with the sequel confirmed for release in 2029—possibly adding a fourth Demon Hunter/Huntrix member.


KPop Demon Hunters has raised the profile of Korean culture, and the visibility and pride of all Asian Americans, this year.

Three people posing: Man with sunglasses, child, man in floral shirt, fireplace.

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